GITI Elevate Program Terms & Conditions

About these terms

These Terms & Conditions (“Terms”) govern participation in the Giti ELEVATE Program (“Program”), sponsored and administered by Giti Tire (USA) Ltd. (“Giti”). Participation in the Program constitutes the participating dealer’s acceptance of these Terms.

Eligibility and Enrollment

The Program is open to eligible Giti-authorized dealers in good standing with Giti. If a participating dealer operates multiple locations under the same ownership, all locations will be treated as one dealer for purposes of enrollment, unit totals, payouts, rewards, and other Program benefits. Qualified units purchased by all locations will be combined when calculating Program rewards. All rewards will be issued to the dealer’s designated main location and primary contact. To enroll and participate in the Program, a dealer must:

• Complete the required Program enrollment process.
• Purchase any qualifying tire units during the Program Period.
• Provide valid Proof of Purchase for qualifying purchases.
• Remain in good standing with Giti throughout the Program Period and at the time any reward or payout is issued.

Giti reserves the right to determine dealer eligibility and to reject, suspend, or terminate participation if a dealer fails to meet these Terms or any other applicable Giti requirements.

Program Period

The Program begins October 1, 2026, and ends March 31, 2027. Year-end Catch-Up provision includes Q4 of 2026 and Q1 of 2027.

Only qualifying purchases made during the Program Period will count toward Giti ELEVATE unit totals, unless otherwise expressly stated in these Terms.

Qualifying Tires

​All Giti-branded passenger, light-truck, and winter tires qualify for the Giti ELEVATE Program, including Giti Comfort XA1, Giti WeatherSmart, Giti Xcursion AT, Giti Xcursion XT, and Giti WinterSmart.

Qualifying tire units must be purchased directly through an authorized Giti distribution channel and must be supported by valid purchase documentation when requested by Giti.

Returned, cancelled, exchanged, fraudulent, or otherwise invalid purchases will not qualify and may result in the adjustment or forfeiture of previously credited units or rewards.

Enrollment Requirement

To enroll, a dealer location must purchase any qualifying units and provide valid Proof of Purchase. This is a one-time enrollment requirement. A dealer may enroll at any time during the Program Period. All verified qualifying units purchased during the calendar quarter in which the dealer enrolls, including units purchased before the enrollment date, will count toward the dealer's quarterly unit total. The enrollment units also count toward the 16-unit quarterly payout threshold.

Enrollment does not guarantee a payout. Dealers must meet the applicable quarterly payout threshold described below. Each dealer must identify one Program Representative in its enrollment materials. The Program Representative must be an owner or manager authorized by the dealer to enroll the location and receive Program communications, payouts, rewards, and benefits on the dealer's behalf. By enrolling, the Program Representative certifies that the dealer has granted that authority. Giti may require proof of authority, and any change in the Program Representative must be submitted to Giti in writing

Payout Qualification

A dealer must purchase at least 16 verified qualifying units during an applicable quarterly qualification period to qualify for that quarter's payout, except as provided in the year-end Catch-Up provision.

Eligible dealers will receive a quarterly payout based on the dealer's total verified qualifying units purchased during that quarter and the payout tier achieved for that quarter.

Payout Structure

The payout is calculated separately for each quarterly qualification period based on the total number of verified qualifying patterns purchased during that quarter:

The applicable payout rate applies to all verified qualifying units purchased during the quarter. For example, a dealer purchasing 65 verified qualifying units during a quarter will receive $8.00 for each of the units.

Additional Payout for 18-Inch and Larger Tires

If a dealer meets the 16-unit quarterly payout threshold, an additional $2.00 per qualifying unit will be paid for each verified qualifying tire with a wheel diameter of 18 inches or larger purchased during that quarter.

The additional payout is in addition to the applicable base payout tier but is not payable for a quarter in which the dealer does not meet the 16-unit threshold.

Payout Frequency and Reward Form

Program payouts will be issued quarterly following verification of qualifying purchases and compliance with these Terms.

Rewards will be provided in the form of a reloadable Visa prepaid card or comparable payment method designated by Giti.

Giti reserves the right to establish reasonable processing and fulfillment timelines following the end of each applicable qualification period.

Any applicable taxes, fees, or other governmental charges associated with rewards are the responsibility of the participating dealer or recipient.

Proof of Purchase and Verification

Giti may require invoices, receipts, distributor reports, or other documentation reasonably necessary to verify qualifying purchases.

All Proof of Purchase must be accurate, legible, and authentic. Giti reserves the right to audit Program submissions and purchase records.

Giti’s determination regarding qualifying purchases, unit counts, payout eligibility, and reward amounts will be final and binding, subject to applicable law.

Catch-Up Qualification

Q4 2026 purchases count towards the 2027 Catch Up Program.

Outdoor Signage

A participating dealer location reaching 100 cumulative qualifying units during the Program Period will be eligible for one designated Outdoor Signage benefit.

Giti will provide the sign at no charge. The dealer is responsible for electrical connections costs. Specific signage design, production, delivery, and timing will be determined by Giti and remain subject to availability and applicable production requirements.

Marketing Kit

After Giti verifies enrollment, Giti will send a welcome email to the Program Representative. The Program Representative must reply to the welcome email and confirm acceptance of the Marketing Kit. Giti will mail one Marketing Kit to each participating dealer location. The kit may include:

• Giti Catalog
• Warranty materials
• Banner
• Tire Insert
• Poster
• Tire Stand
• Tire Decal

Marketing materials are subject to availability and may be substituted or modified by Giti at its discretion.

Online Training

Online training resources can be found at www.giti.treadacademy.com. Giti reserves the right to modify the training format, content, and participation requirements.

Dealer Locator

Participating dealers may be promoted through the Giti dealer locator on the Giti website, subject to applicable Giti dealer-locator requirements and availability.

Giti reserves the right to determine dealer listing criteria, content, placement, and duration.

Giti Gear Promotion

Each participating dealer location may earn Giti Gear based on cumulative verified qualifying units purchased during the entire Program Period. Rewards are cumulative and will be awarded as each threshold is reached.

Dealer Trip Promotion — Bahamas

Giti will offer a four-day, three-night incentive trip to the Bahamas for qualifying Associate Dealer locations. Each qualifying dealer may designate its owner or enrolled Program Representative and one guest to travel.

A total of 36 Associate Dealer locations may qualify, divided into two groups of 18. Each qualifying dealer location may send one eligible traveler and one guest.

First Trip

• 18 Associate Dealers
• Qualification: 600 qualifying units
• Purchase qualification period: October 1, 2026 through March 31, 2027
• Trip timing: April 2027

The first 18 eligible Associate Dealer locations to satisfy the 600-unit requirement during the designated purchase period will qualify, based on the purchase date shown in the records of Giti's authorized distributor, subject to verification and all applicable travel requirements.

Second Trip

• 18 Associate Dealers
• Qualification: 600 qualifying units
• Purchase qualification period: April 1, 2027 through September 30, 2027
• Trip timing: November 2027

The first 18 eligible Associate Dealer locations to satisfy the 600-unit requirement during the designated purchase period will qualify, based on the purchase date shown in the records of Giti's authorized distributor, subject to verification and all applicable travel requirements.

Trip Terms

The Bahamas trip is four days and three nights and is subject to availability, applicable travel restrictions, and final confirmation by Giti.

Giti will provide round-trip airfare from a designated departure airport, hotel accommodations, meals, and ground transportation included in the official itinerary. Giti will determine the specific destination, hotel, itinerary, departure airport, and travel arrangements. Trip details are subject to change.

The traveler must be an owner of the qualifying dealer location or the Program Representative enrolled for that location. The traveler and guest must provide valid identification, travel documentation, and any other documentation required for international travel.

Participants are responsible for personal expenses, transportation to and from the designated departure airport, passport or visa expenses, baggage fees not included by the airline, meals or beverages outside the official itinerary, incidentals, insurance, and other personal costs not expressly included by Giti.

A guest must comply with all applicable travel requirements and may be subject to age or other eligibility restrictions.

Ranking and Ties

Where a promotion is limited to a specified number of qualifying dealers, qualification will be determined by the purchase date on which the dealer first satisfies the applicable unit requirement, as reflected in the records of Giti's authorized distributor, and subject to Giti's verification.

If two or more dealers qualify on the same purchase date or the order cannot otherwise be determined, Authorized Dealer will determine the qualifying Associate Dealer based on its purchase records. Authorized Dealer’s determination will be final, subject to applicable law.

Unit Calculations

Only verified qualifying tire units will count toward Program thresholds, payouts, Giti Gear rewards, Catch-Up qualification, signage qualification, and other Program benefits.

Units may not be transferred between dealers or combined between separate dealer accounts unless expressly authorized by Giti in writing.

Giti reserves the right to correct unit totals and adjust rewards or payouts if an error, return, cancellation, duplicate transaction, or other discrepancy is discovered.

Program Changes and Termination

Giti reserves the right, to the extent permitted by law, to modify, suspend, or terminate the Program or any component of the Program if circumstances beyond Giti's reasonable control affect its operation, including supply limitations, technical issues, fraud, abuse, changes in law, or other unforeseen circumstances.

Giti may modify promotional items, travel arrangements, marketing materials, reward fulfillment, or other Program benefits with reasonable notice where practicable.

Fraud and Program Abuse

Any attempt to manipulate, falsify, duplicate, inflate, or otherwise improperly obtain qualifying units, payouts, rewards, or trip qualification may result in immediate disqualification from the Program.

Giti reserves the right to withhold, cancel, or recover any payout or reward obtained through inaccurate, fraudulent, or otherwise improper activity.

No Cash Alternative

Except where required by applicable law, Program rewards and promotional benefits have no cash alternative and may not be sold, transferred, assigned, or exchanged without Giti's prior written consent. Dealer trips are nontransferable, and a dealer that declines or cannot use a trip will forfeit the trip without cash or other compensation.

Taxes

Participating dealers and recipients are solely responsible for any federal, state, local, or other taxes that may arise from participation in the Program or receipt of Program rewards or benefits.

Giti may issue applicable tax forms where required by law.

Limitation of Liability

To the extent permitted by applicable law, Giti and its affiliates, employees, agents, and representatives will not be responsible for any loss, damage, delay, injury, expense, or other claim arising from participation in the Program or use of any Program reward, except to the extent caused by Giti's gross negligence or willful misconduct.

Acceptance of Terms

By enrolling in or participating in the Giti ELEVATE Program, the dealer acknowledges that it has read, understands, and agrees to these Terms & Conditions.

Giti's decisions regarding the interpretation and administration of the Program, including qualifying purchases, unit totals, payouts, rewards, and trip qualification, will be final, subject to applicable law.

Program Sponsor

Giti Tire (USA) Ltd. Program: Giti ELEVATE. Program Period: October 1, 2026 – December 31, 2027.

These Terms & Conditions are subject to applicable law and may be supplemented by additional program rules, enrollment materials, or official communications issued by Giti. If these Terms conflict with the Program flyer or other promotional materials, these Terms will control.